The profitability of an ice skating rink

23/08/2017

If you are evaluating the possibility of installing a temporary ice rink in the month of December, the big question is whether the investment will be profitable! That's why we thought it would be a good idea to provide you with some reassuring data and numbers that should help you in making the right decision regarding dimensions and rental duration!

THINGS TO KEEP IN MIND : It is very important to know how to adapt the size of the ice rink to the maximum expected flow in a single session, for example on a Saturday or Sunday afternoon! If the ice rink is too small, you will lose income because you will not be able to receive all the skaters. But if the ice rink is too big and you can not fill it with skaters to its maximum capacity, then you will pay an excess of rent and unnecessary expenses. 

To calculate the maximum capacity of an ice rink, it has 1 skater / 4 M2, ... although as of today there is no legislative regulation that regulates the maximum capacity allowed on temporary ice rinks. Our recommendation of 1 skater / 4 M2 is based on our experience. Thus, the maximum capacity of an ice rink of 200 M2: 4 = 50 skaters at a time.

The maximum capacity you expect to receive on your ice rink depends a lot on your location. The more central and busy the location, the more chances you have to fill the ice rink. It also depends on whether it is a city or a small town, whether it is outdoors or enclosed. If the initiative has promotion in the media or not, if there is collaboration with local schools or not, with local merchants, with the city council, etc ... etc ... The more collaboration, the more success the track will have of ice. 

FEASIBILITY NUMBERS OF AN ICE TRACK: ICE TRACK 200 M2: 

Entrance price: 5 Euros / half hour session 

Sessions / day: 20 half-hour sessions 

Days of operation: 30 days 

Maximum inflow: 50 skaters / session 

Maximum income with 100% influx in each session: 50 skaters x 5 Euros x 20 sessions x 30 days = 150,000 Euros. 

Are these revenues realistic? No, of course they are not! It is impossible to get the maximum influx in each session and thus every day. 

So what is realistic? From experience, we believe that an average influx of 30% of the maximum, is closer to reality. 

Income with an influx of only 30% of its maximum capacity: 15 skaters x 5 Euros x 20 sessions x 30 days = 45,000 Euros. That is, an ice rink of 200 M2, operative for 30 days, running at only 30% of its maximum capacity, can generate around 45,000 Euros, and that only in ticket sales. Without counting the possible income from the sale of advertising on the perimeter fence or by early sale at local businesses, which can be about an additional 5 to 10,000 Euros. With these numbers ahead, we can say that the rental and management of a temporary ice rink can be a PROFITABLE activity! 

PS: Several factors can influence when improving or worsening the numbers mentioned above. Napapiri is not responsible in the case of not reaching an influx of 30%.